Please note that voting will be held entirely by electronic or postal vote; in person voting will not be held at the Annual General Meeting.
Charles Tyson (nomination for GC, 1st term)
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rachelle.turk Administrator Posts: 60
25 days ago
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I am writing to express my interest in serving as a General Committee Member of the Ocean Cruising Club. Over the past year, I have had the privilege of serving as Port Officer for Antigua, where I have enjoyed welcoming and assisting OCC members on their arrival. This role has reinforced my belief in the importance of community involvement, reflected also in my membership with the Antigua Yacht Club and the Antigua & Barbuda Ocean Trust.
Now retired, I have the time and commitment to dedicate to a broader role within the OCC. Sailing has been a lifelong passion, inspired by my late father, himself a former OCC Port Officer for Antigua. My own sailing journey has included acquiring a Rossiter Curlew 32, built in Christchurch, England, which I sailed from Antigua to Florida. I then spent eight years cruising the U.S. East Coast before professional responsibilities required me to pause my cruising life.
Professionally, I have served as Chief Marketing Officer for a $9 billion company and later as CEO of a $1 billion company. These experiences have equipped me with strong marketing, communications, and public relations skills that I believe can help the OCC grow, strengthen its brand, and expand its reach.
Through conversations with OCC members passing through Antigua, I see opportunities to enhance awareness of the benefits the OCC offers—guidance, resources and camaraderie. These opportunities extend to attracting new members locally and deepening engagement among existing members worldwide.
I am enthusiastic about the possibility of contributing to the OCC’s continued success and partnering with fellow committee members to drive engagement and growth. It would be an honour to bring my experience, passion for sailing, and commitment to community to the General Committee.
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Daria Blackwell Posts: 771
16 days ago
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Hi Charles,
As the former marketing and PR Officer for OCC, I welcome your involvement. I have a trove of resources I developed over the years (logos, style manual, marketing plans, PR plans and lists) that I am happy to share with you post-election. I look forward to meeting you in Edinburgh.
A question for you. We will have two young members on the General Committee who are interested in attracting young cruisers for participation in OCC. Do you have any ideas in that regard?
Kind regards,
Daria
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Daria Blackwell - Past Vice Commodore and Port Officer, West of Ireland
s/v Aleria
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Charles.Tyson Posts: 1
11 days ago
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Daria, Thanks for the offer of help given your wealth of knowledge around prior work for mkt and PR.
1. With 1.2 percent of members (49)being junior members under 30 years of age, clearly shows a low level of participation.
I would love to poll these 49 to ask why they
joined and what benefits were
they seeking and are these being met, as well as how they learned about the OCC.
Marketing the benefits of OCC membership and all that can be gained in helping members enhance their cruising experience is key,as long as that junior audience sees the benefits as relevant.
i would also like to learn how the club established the 30 year age bracket , would a higher threshold say 40 with the junior rate encourage more participation? Most folks i meet as Antiguas
PO are well north of the number!
I think folks like Jasmine who's is speaking
at the annual awards diner can raise the profile of member benefits.
The real power is with our current 3600 members driving both awareness and recommendations to club membership at the local level while also looking for local sailing clubs to promote the benefit of the club, especially through social media.
Looking forward to learning more and taking you up on your offer
Regards Charles
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