29 days ago
Topic:
Charles Tyson (nomination for GC, 1st term)
Charles.Tyson
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Daria, Thanks for the offer of help given your wealth of knowledge around prior work for mkt and PR. 1. With 1.2 percent of members (49)being junior members under 30 years of age, clearly shows a low level of participation. I would love to poll these 49 to ask why they joined and what benefits were they seeking and are these being met, as well as how they learned about the OCC. Marketing the benefits of OCC membership and all that can be gained in helping members enhance their cruising experience is key,as long as that junior audience sees the benefits as relevant. i would also like to learn how the club established the 30 year age bracket , would a higher threshold say 40 with the junior rate encourage more participation? Most folks i meet as Antiguas PO are well north of the number! I think folks like Jasmine who's is speaking at the annual awards diner can raise the profile of member benefits. The real power is with our current 3600 members driving both awareness and recommendations to club membership at the local level while also looking for local sailing clubs to promote the benefit of the club, especially through social media.
Looking forward to learning more and taking you up on your offer Regards Charles |